
About Us
Bold by Nature, Chic By Choice
At HUMANCHIC, we believe that true fashion isn’t just about wearing clothes – it’s about telling a story.
We capture the dynamic interplay between inherent boldness and the refined, conscious choice of chic style. Our brand is built on the belief that true elegance emerges when you dare to be different—when you choose to express your individuality through fashion that is both daring and impeccably refined.
About us: Crafting Elegance, Cultivating Connection
Once upon a time in a bustling city, there was a visionary family that dreamt of creating a company that would blend innovation, sustainability, and social responsibility. The seed of this dream took root, and HUMANCHIC was born—a startup company with a unique vision for the future.
The founders, a family of entrepreneurs, believed in building a business that not only thrived but also contributed positively to the world. They started HUMANCHIC with a commitment to innovation and sustainability, driven by a passion for green policies and a desire to make a difference.
The journey of HUMANCHIC began in a small room, where the family worked tirelessly to develop eco-friendly products. The humble workers, dedicated to the company's vision, embraced their roles with enthusiasm. The founders fostered a sense of family within the company, valuing each employee's contribution and encouraging collaboration.
In the heart of creative inspiration and a desire to redefine the landscape of fashion and lifestyle, Liliano, a visionary father and creator, embarked on a solo journey to give life to what would become HUMANCHIC. Fueled by a passion for design and a commitment to quality, he dedicated himself to crafting unique and elegant content spanning across men's fashion, gadgets, home, and accessories.
As the project began to flourish, the call for collaboration echoed within the family. Joined by Natacha, the creative force and designer behind women's content, and Leandro, the youthful spirit and designer responsible for the vibrant youth-oriented collections, HUMANCHIC evolved into a familial symphony of creativity.
Now a close-knit family of four, HUMANCHIC is more than just a brand—it's a collective effort to bring beauty and high-quality craftsmanship to everyone. With a shared vision and a united purpose, the family is committed to making sophisticated and stylish products accessible to individuals who appreciate the finer things in life, without compromising on quality or breaking the bank.
At HUMANCHIC, our journey is a testament to the power of family, creativity, and the belief that elegance should be enjoyed by all. Join us on this adventure where every creation tells a story, and every detail reflects our dedication to affordable luxury.
And so, the tale of HUMANCHIC became a story of a startup that grew into a thriving company, proving that a humble beginning, combined with innovation, sustainability, and social responsibility, could indeed pave the way for a brighter future for all.
Liliano, Natacha, Leandro and Rubén

Fearless
Fearless: We challenge conventions and
encourage our customers to take risks with style.

Refined
Every design reflects an attention to detail and a commitment to high-quality
craftsmanship.

Dynamic
Our collections are versatile and adaptive, catering to the everyday needs of a modern, diverse clientele.

Empowering
We believe in uplifting our community by providing fashion that inspires confidence and celebrates individuality.

Inspiring & Uplifting
We aim to spark creativity and self-expression through every interaction. Every item is designed to ignite creativity and encourage self-expression in all who use it.
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